the symbol
has meaning

I enjoy designing logos. It is an exercise in synthesis, where simple forms can contain complex ideas that remain in memory.

Since my honors thesis in graphic design, I have understood that a brand is not just an image; it is an emotional construct, a system that creates meaning and connection.

visual Identity

With each identity, I seek clarity, coherence, and a distinctive mark. I work with clients who value design as a strategic tool, capable of powerfully expressing who they are and what they want to communicate.

the one

Colombian Coffee

A brand concept created to highlight the richness of Colombian coffee through a solid and sophisticated visual language. Its name communicates exclusivity and excellence. The symbol, composed of a cup, a bean, and a crown, synthesizes the origin, the experience, and the product’s distinctive character.

The visual development begins with structural contrast and extends into applications that integrate tradition, elegance, and modernity. This proposal demonstrates how design can build a powerful identity from its foundations.

La hebra

Fine fashion jewelry

A brand concept created to showcase the richness of Colombian design through a graphic and expressive visual language. Its name, full of cultural identity, conveys authenticity and style. The symbol, inspired by stitching, threads, and jewelry, synthesizes the movement, creativity, and unique character of each piece.

The visual development begins with the contrast between structure and ornament and expands into applications that celebrate femininity, innovation, and aesthetic freedom. This proposal demonstrates how design can transform a handcrafted trade into a brand with a soul of its own.

invos flowers

Experts

A brand concept created to highlight the value of Colombian floriculture through a sober and contemporary visual language. Its name communicates professionalism and global vision. The symbol, composed of a lion, a crown, and a branch, synthesizes leadership, quality, and the product’s natural origin.

The visual development is based on a structured, precise composition and extends into applications that project confidence, identity, and technical mastery. This proposal demonstrates how design can represent the evolution of a company with solid roots.

Design with Identity

This gallery presents a selection of logos, each with its own character and purpose. These are brands born from the dialogue between form and meaning, created to clearly and powerfully communicate the essence of different projects.

Beyond style or technique, what unites these proposals is the search for identity: symbols that not only represent, but also tell a story. Because when design connects with substance, the result transcends graphics and becomes a visual voice.

If something here resonated with you, I’d love to hear from you.

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All rights reserved · Bogotá · Colombia

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